When a bookie who works with a high quality pay per head service such as Host, he is able to present to his players an attractive, easy to use web page which has been built and customized just for them. More often than not, the web page will display some local sports hero or some such icon to personalize the site just for the players in the area.
Up to date bookmaking software enables your players to place their wagers from anywhere in the world where there is an internet connection. They will also be given toll free numbers which can be used to call in wagers from almost anywhere. The PPH Service never stops as the call center and the customer service departments stay open 24/7/365. They never close so that your business is always open. A good price per head service will always have an experienced english speaking agent on duty to talk your players through any problems that they might encounter.
Another great feature provided by first class cost per head service is that each wager, whether it be make over the phone or over the internet, is digitally recorded so that, should there ever arise any controversy, the wager can be played back via a conference call and the matter decided there on the spot.
Established service companies such as Host PPH have invested large sums of money to be extra sure that your wagering service never goes down. They will have a triple redundant back-up system including an off-site backup system that automatically kicks in should the primary system go down for any reason. The transition will be seamless and will not even be noticed by the players. Hands down, the most popular feature available to your players these days is the Mobile SportsBook option. Now a player can access the wagering interface via his mobile phone or iPad and place their wagers from anywhere in the world with internet access, once again, 24/7/365.
Finally, a really good cost per head service such as HOST will have its own experienced line management Department which employs dedicated professionals who stay on top of the ever moving lines 24/7 to make sure that you and your players are always working with the sharpest lines possible.
The online bookie will probably see his player numbers and his business grow based to a large extent on the recommendations of the players he already has wagering with him and who like the PPH Service so much that they will go out and tell their friends about it. As always, word of mouth is the very best advertizing.