One on the principal dilemmas facing a bookmaker has always been the fine line between being well known enough to attract new players and being “a little too well known” and attracting unwanted elements. Being a Bookie has always been based on trust and honor. A Bookie who does not honor his wagers will not gain any trust among his players and will not stay in the business for very long. Word of mouth is still the most effective way to get the word out in the bookmaking business.
One of the most important things that working with a good pay per head call center is that the service will work with you to reduce your exposure both with your clients and with the powers that be. In other words, a good PPH service watches your back at all times.
Top rated bookmaking services will always have their own lines department… which means that their clients also have their own experienced lines management department working to keep the lines that your players see just as sharp as possible at all times. As you probably already know, this is to the decided advantage to the bookmaker.
One way to trip yourself up is to keep on using the same phone number over too long a period of time. In the old days it was difficult to get a phone line and there was always excessive paperwork involved. With the advent of modern cell phone technology, the price of a perfectly good, totally anonymous, cell phone has now been brought down to about $20. Use it for one season and toss it after the Super Bowl. Your guys will find you… don’t worry.
Remember what we said earlier about word of mouth advertising? The axiom goes double when you think about recruiting new players. It is natural to want to increase your player base and an astute bookie is always on the lookout for new guys… but, be careful. It is always best to only take on new players that come recommended by someone that you already know and trust. Your guys know you and they don’t want you to be going off for any unscheduled vacations.
Finally, stop carrying around that little black book. Modern price per head software will provide all of your book keeping needs via the Internet. You simply log on using your SmartPhone or IPad and all of you current and past action becomes instantly available to you over a secure Internet connection, 24/7/365.
