Using a pay per head agency is always a smart choice for the modern bookie. Unfortunately, a lot of bookies are afraid to step into the world of pay per head bookmaking. Sometimes, even those who do will hold back a few of their clients and continue writing their own action. There’s no need for this and, in fact, it just makes things harder on the bookie in question. As long as you’ve chosen the right service, then you should experience nothing but benefits and positive change from making the switch.
One of the best things about using pay per head services is that you’ll have access to pay per head software! As long as you’ve got a strong agency on your side, this software will be incredibly up to date and easy to use. It will record all of your players’ bets, along with detailed information about what they bet on and the bet amounts. You can access this information later as a helpful way to make important decisions about which players to keep and which players to leave behind. If you don’t want to ditch a player completely, most services will make it possible for you to limit their action and to exert other controls that keep your profits where you want them.
Also, with a pay per head sportsbook, you’re never limited in what you can offer. While you can certainly offer all of the traditional sports betting options, you can also offer lesser known ones as well. Plus, you can run a racebook and take lucrative horseracing bets more easily than ever before. With most services, you can even offer a fully loaded casino to your players, something they are sure to jump all over!
The right service will have a risk management team, lines management teams, unlimited profiles, and more, all of which serve to make your life easier and your business more successful. So, go ahead and take the plunge—with all of your clients in tow! The only reason you should ever hold back a client is if you feel he or she will leave if you change things up. These clients, however, are few and far between, and if you can get them to try the new service, they’ll likely be hooked!
