We’d all like to believe that there is truth in advertising but, unfortunately, when it comes to pay per head rates, this isn’t always the case. One way in which pay per head prices are deceiving is when bookie services offer incredibly low prices, promising to give you the same superior service as the top-notch PPH services do, and then don’t deliver. Services like these often look good at first, only to have you quickly discover that the bookie software is outdated, the bookmaker sportsbook doesn’t offer many options, and the “customer service” leaves a lot to be desired.
Sadly, this isn’t the worst of it either. Many price per head services lure you in with very low pay per head rates—rates that don’t stay low! These are referred to as “teaser rates” in the industry. They effectively draw in new clients who think they’ve found a bargain, but quickly skyrocket. Usually, the fact that they are going to do this is hidden away in the fine print—the stuff nobody bothers to read, so there’s nothing you can do about it except pay and pay until the period of service you’ve agreed to is over.
Don’t worry though; there is something you can do to avoid getting saddled with a poor service. First and foremost, sit down and really think about what you need in a service. Make a list if you have to. Then, go out and start researching various ones. Don’t settle for any service that doesn’t offer everything you need and then some. The best companies will usually have been in business for a very long time, will offer around-the-clock customer service and support, a wide range of betting options for your clients, and most importantly of all, will give you the tools you need to keep a tight control on your business and to run it successfully.
For a really good service such as this, however, you can expect to pay a little bit more upfront. Subpar services are the only ones that can afford to offer super low rates. Paying more at the start is well worth it though, especially since you’re much more likely to see your profits increase when you go with a higher quality service. Really, the better services pay for themselves before you know it, and you’ll know you made the right choice from the start.
