BOOKIE 101: GETTING STARTED
A local bookies’ business is built on trust. Nobody ever really trusted a sports book anyway. After several years of experimenting with sending money out of the country to off shore sports books, most players are eager to find themselves a reliable local guy who can provide dependable quality access to wagering and then be there with their payout and a smile when they win.
If you have been considering the possibility of becoming a local bookmaker, on whatever level, there are a few things that you should consider going in.
The very first thing that you have to do is to be very careful as to how you go about getting started. To be a successful Bookmaker requires that you walk that fine line between being a social animal, so that you attract enough players and gain their trust……and being a somewhat secretive animal that keeps a low profile and stays out of trouble.
FYI. Making money in the bookie business is not based on luck…..well, not to any great extent anyway. To be sure, luck enters into the equation on a fairly regular basis, but you can’t base a business on luck alone. Bookies make their living on the interest traditionally charged on each wager called the “juice” or sometimes the “vig”. Usually that amounts to 10%.
Today’s savvy Bookie will affiliate himself with a service provider known as a pay per head company which will give him, and all his players, access to worldwide wagering options either on his mobile device, phone or the Internet 24 hours a day, 365 days a year.
You as an agent working with Host PPH will be able to access, right on your personal mobile device, all of the required reporting to keep on top of your business at all times without carrying around all that troublesome and incriminating paperwork ever again. With 29 individual reports breaking down every aspect of your business, today’s local bookie working with Host PPH can keep track things to a far greater degree than ever before using the old ‘little black book’.
It is very important that the Bookmaker new to the game take the time to look around and find the right pay per head service for him. Don’t make the mistake of jumping for the cheapest price available. Cheap is not what your players are looking for. Cheap will keep you up at night and constantly on the phone. Is that really what you are looking for?
Check to see how long the PPH company has been in business. For example, Host PPH has been working exclusively with professional bookmakers like you for almost 20 years now and today works with hundreds of bookies and services tens of thousands of daily players.
Beware that there exist so called pay per head companies that are offering full pph service for a cheap price but who simply do not have the infrastructure necessary to provide what they promise. Find a company that has been around for awhile. Better still, find a company that someone you know and trust is already using and is happy with, like Host PPH.
Be very sure that you do not contract pay per head services with a company that also runs a sports book as well. Your customers will be calling into the same call center and be offered free plays and bonuses that you are probably not in a position to offer, and then they end up stealing away some of your best players. It happens all the time, so, take care.
Remember, the product and service that your pay per head service provides is what your clients will see as representing you as a Bookmaker and a business person. Quality software and quality service attract quality long term clients who appreciate a hassle free, friendly, high quality wagering service from his local bookie and that’s just what he will get when you contract with Host PPH.com.
Make the call today, have your questions ready, and find out what a difference Host PPH can make in your business, and in your lifestyle. 866 601 4678
