Using a pay per head service, more commonly known in the industry as a PPH service, can be an incredibly smart move for bookies. It has many different advantages that can help you to get ahead in the industry, to attract new clients, and to keep the clients you currently have loyal and happy. If you choose the wrong service, however, or if you use even the best service incorrectly, you could end up doing your business more harm than good. To help you avoid making unnecessary mistakes we have provided the top five tips for successfully using a PPH service.
1. Choose Wisely: There are lots of pay per head organizations out there today, and each one of them promises to be the very best around. Of course, not all of them can live up to the big promises they make, and some of them are just downright awful. You can avoid getting involved with the wrong service by doing your research thoroughly. Read online reviews, ask lots of questions, and be willing to pay a little more for better service. If you are selective about your PPH service, chances are you won’t end up disappointed.
2. Don’t let your players get behind: When it comes to being a successful bookie in the pay per head industry, you have to be firm with your clients. Never allow your players to get behind on what they owe you, even by a little bit. Chances are, if you do, the money will get harder and harder to collect, and you may never see it. Plus, while you are stuck waiting on the funds you are owed, you still have to pay your winners.
3. Pay Your Winners Promptly: Just as you are firm with your clients, you also have to be strict on yourself. This will keep you from being caught in a financial bind where you owe a lot of money at once, plus keep in mind that word of mouth is great advertising for attracting new players. If you always pay promptly and fully, you’ll soon grow a great reputation. If you don’t pay quickly, however, this will soon be known, and you are likely to lose business.
4. Check Your Player Reports Regularly: Not being aware of what your players are betting is an easy way to find yourself in hot water. It is a good idea to perform a thorough player analysis at least once every three months. This will help you to see which players are bringing you the most revenue and to determine who to keep and who to ditch. It’s always a good idea to try encouraging your small betters to make larger wagers, and to get rid of the winners.
5. Ask Away: Finally, if you are ever in doubt about what to do in a particular situation or have any other business-related questions, don’t be afraid to ask the PPH provider for help or advice. A good service will be more than willing to provide it to you, and will have a knowledgeable, experienced staff eager to help in any way possible.
