First of all you need to know a lot about sports and a lot about people as well! Bookmaking is a people business. Working with a first class Price Per Head Service will take care of the vast majority of the day to day book keeping. They will also handle your players wagers or questions whether they are phoned in or made over the internet, but it is you, the Bookie, who will be dealing with the players personally.
Thanks to the advances in technology and the improvements in bookie software, most of the tedious and time consuming tasks inherent in the bookmaking business have been automated. For the onboard bookie himself, that means they’ve been eliminated almost entirely as he outsources the drudgery that used to consume hours upon hours of his time.
Today, local bookmakers who work with a first class PPH Service have access to the same state of the art software packages employed by the world’s largest sports books. You can offer your players every sporting event on the board as well as horse racing and casino gambling as well. 24/7/365. This means more wagering options for your clients and more profits for you!
As an additional attraction, the modern bookmaking software now provides the bookmaker access to a comprehensive variety of reports to further streamline your business. You can also adjust the individual game odds and lines—as well as the amount of ‘juice’ charged—to fit your personal needs. You can access the full betting history for each client, see open bets, adjust player credit limits and check your exposure on every game. These are just some of the many reporting functions available to make the process of running a bookmaking operation easier and more profitable. The benefits of using a Price Per Head service for your sports betting business are many and varied.
Many of the good PPH services are located in Costa Rica where wagering on sports is legal & licensed. By outsourcing this part of the process you are able to operate your business more securely and without as many legal concerns. For many bookies, both new to the business and those with many years experience, this alone makes using a first class Price Per Head Service a ‘no brainer’! Just make sure that you pick the right PPH provider. Ask around. Word of mouth is usually the best source of information. Look for the best service available instead of the lowest price available and, in the long run, you will be happier, your players will be happier and you will make more money.
